Andrii BaraniukProduct & Operations
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Andrii Baraniuk

Product & Business Systems Consultant

Barcelona, Spain

Summary

I help founders and business owners design better products and build the systems their companies need to operate and grow. I translate complex requirements into clear workflows, product designs, and delivery plans, then lead implementation with designers and engineers. I also build automations and software with AI-assisted development tools, staying close to the work from discovery through delivery.

Experience

Aelumo — Founder & Principal Consultant

October 2026–Present · Self-Employed

Lead an operations consultancy focused on process improvement, connected systems, automation, and practical AI adoption.

  • Lead operational discovery, identify bottlenecks, and prioritize improvements by business impact, implementation effort, and fit for the team.
  • Design workflows, internal tools, and automations around how each company works.
  • Coordinate business analysis, design, and engineering from requirements through implementation.
  • Create documentation and training, support adoption, and review how changes perform in everyday work.

Aspetto — Product & Operations Management

June 2026–Present · Contract

Lead the design and development of a custom order fulfillment CRM and build automations for departmental workflows.

  • Translate sales, purchasing, warehouse, and finance requirements into connected workflows and a prioritized product roadmap.
  • Define product behavior and requirements across quoting, orders, purchasing, product kits, approvals, returns, and reporting.
  • Lead designers and developers, resolve cross-department requirements, and coordinate delivery with stakeholders.
  • Build automations for warehouse and other departmental work and help connect operational information across systems.

Whitney Technology — Senior Product Manager

May 2025–May 2026 · Freelance

Help improve facility asset management and inspection software while supporting Whitney’s development as a data company.

  • Write requirements and redesign BEAM’s customer and admin experiences, simplifying asset data entry and confusing workflows.
  • Help integrate AI into asset-data maintenance, duplicate detection, correction, and enrichment.
  • Lead requirements and design for Uptime, a critical asset inspection tool made available to enterprise customers.
  • Improve technician inspection routines and the information collected about each asset to support maintenance decisions.
  • Help streamline proposals and presentations with Claude and lead work on the corporate website.

Immersive Fox — Senior Product Manager

December 2024–May 2025 · Contract

Helped an AI video platform work toward product-market fit and define a new go-to-market strategy.

  • Analyzed customer needs, onboarding responses, and product usage to refine positioning and prioritize the most promising use cases.
  • Rebuilt the website to communicate the product’s value and support the new go-to-market strategy.
  • Led a dedicated design and engineering team alongside the AI and machine learning team, aligning priorities and coordinating delivery.
  • Defined onboarding, AI-assisted script creation, and video editor improvements to help users reach value sooner.

Bright Development — Senior Product Manager & Senior Operations Manager

2020–2024 · Full-Time

Led client product delivery and improved how a US digital agency planned, staffed, and managed its work.

  • Delivered 60+ digital products, leading cross-functional teams from discovery and requirements through design, development, and launch.
  • Introduced Scrum, clearer responsibilities, and SOPs; onboarded 50+ employees and four vendors into the agency’s delivery practices.
  • Oversaw delivery performance across up to 19 project teams simultaneously.
  • Mentored 10+ project managers and product owners, improving how they handled estimation, delivery planning, handoffs, and client communication.
  • Led delivery of an employee-feedback SaaS platform, crane management and lift-planning software, and a property-tax appeal portal with connected internal workflows.

Engage Jeweler — Product Manager

2022 · Contract

Led product improvements for an online jewelry retailer, connecting customer experience, technical delivery, and fulfillment.

  • Led website and mobile app refactoring, reducing recurring functional and usability bugs from about 20 to four per week.
  • Redesigned the ring recommendation journey and evaluated improvements through focus groups and A/B tests.
  • Delivered a try-at-home feature, coordinating the customer experience and the logistics needed to support it.
  • Led designers and engineers, prioritized the backlog, and kept stakeholders informed about product decisions and delivery.

Stera Global — Product Owner & Business Operations Consultant

2020–2021 · Contract

Combined client product work with improvements to the agency’s project management and delivery practices.

  • Reorganized Asana around different project types, with clearer work assignment, estimation, and delivery routines.
  • Standardized user stories, definitions of done, and test cases to clarify requirements and acceptance criteria.
  • Introduced SOPs and retrospective practices so teams could learn from delivery problems and improve future estimates.
  • Led a website UX redesign for an AI technology company and development of a legal-assistant prototype for UK IR35 workflows.

Upwork — Project Manager & Product Owner

2017–2020 · Freelance

Helped startup founders turn early ideas into product plans, working prototypes, and MVPs.

  • Guided eight startups through MVP definition, design, and development, with support for pitch decks and outreach to initial users and investors.
  • Translated founder goals into requirements, prioritized backlogs, and coordinated designers and developers through delivery.
  • Built an eight-person team for an educational platform and organized delivery with input from teachers and game designers.
  • Helped an events platform founder develop the business plan and secure initial venue agreements in London and Paris.

eNaturr — Founder & CEO

2015–2017 · Self-Employed

Founded an environmental data startup and led product development, team building, and investor outreach.

  • Built and led a remote team of 18 people across six countries, bringing together product, design, and engineering.
  • Designed and developed an environmental data platform MVP that brought information from public data sources into one application.
  • Developed an environmental monitoring hardware prototype to collect data in areas with limited coverage.
  • Presented the venture to investors at Seed Forum in New York and led fundraising and partnership discussions.

Skills & Credentials

Core Skills

Product Strategy & Roadmapping · Product Architecture · Business Systems Design · Business Analysis & Requirements · Business Process Improvement · Workflow Automation & Systems Integration · AI Integration & Implementation · Custom CRM & Internal Tools · UX Design & Prototyping · Project & Delivery Management · Cross-Functional Team Leadership · Fractional Product & Operations Leadership

Tools & Platforms: Power Automate, SharePoint, Airtable, Zapier, n8n, Asana, ClickUp, Figma.

Automation & Work Management

  • Airtable Builder — Airtable
  • Intermediate Workflow Automation — Zapier
  • API Integrations & Connected Workflows — n8n
  • Workflow Specialist — Asana
  • ClickUp Admin & Expert — ClickUp · Two certificates

Language Credentials

  • IELTS — British Council
  • English C1/C2 — EF Standard English Test
  • German B2 — Goethe-Zertifikat

Education

Master of Computer Science

NUWEE · 2020–2021

Bachelor of Computer Science

NUWEE · 2014–2019